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Marketing Automation Manager in New York, NY at Muscular Dystrophy Association

Date Posted: 2/8/2019

Job Snapshot

  • Employee Type:
  • Location:
    New York, NY
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Position Description:
The Muscular Dystrophy Association is undergoing a digital transformation as we embrace new forms of technology across the organization. Just last year, Salesforce and FinancialForce were integrated and launched as our new CRM and ERP systems respectively to support the organization and both platforms are continuing to grow and develop. In addition, our Mission has embraced technology through the creation of the MOVR Data Hub to improve the ability of researchers and healthcare providers to enhance the care and management of individuals living with neuromuscular disease and to aid in the development of clinical trials for promising new treatments.

MDA is looking for a technology focused individual to partake in these unprecedented times to continue the growth and utilization of technology in the Marketing department. MDA recently began partnering with Blue State Digital, a digital strategy and technology firm that specializes in online fundraising, advocacy, social networking, and constituency development and implemented Marketing Cloud, a digital marketing automation and analytics software run by Salesforce. The Marketing Automation Manager will be responsible to overseeing MDA’s direct marketing agencies as well utilizing Marketing Cloud for email automation. This role will be responsible for the development of content, the day-to-day oversight of these media, and troubleshooting any technical or other errors. He/she will also work directly with various leaders throughout the organization to stay abreast of organization going-on in order to prioritize and delivery appropriately.

• Support the direct marketing program and oversee agencies that manage direct marketing including digital advertising, social media, email, etc.
• Manage automation of direct marketing utilizing Marketing Cloud to interact with various constituents.
• Understand MDA’s various constituent groups in order to draft and distribute emails to the appropriate groups.
• Create email and content for other mediums as needed and test email prior to distribution and troubleshoot any bugs or issues that are identified.
• Interrogate and triage website and digital requests from different areas of the organization.
• Maintain awareness of MDA’s initiatives and on goings in order to best prioritize incoming requests.
• Regularly maintain up to date on key performance metrics for marketing automation to keep a pulse on standings and identify trends.
• Maintain policies and procedures for database records and email marketing and upholding communication and accountability to these with the appropriate stakeholders.
• Support various organizational leaders around the direct marketing programs.
• Translate brand positioning and messaging appropriately for digital channels.
• Facilitate and manage projects and/or teams as needed and represent the Communications & Marketing department on enterprise projects and strategy groups.
• Perform other duties as assigned.

• Bachelor’s degree or equivalent, preferably in marketing, public relations or communications-related field.
• Minimum of 3 years of experience as a web content manager or related field.
• Prior experience in health care and/or nonprofit communications is strongly preferred, preferably for a nationwide organization with a prominent brand; agency experience is a plus.
• Experience running email programs with Salesforce/Marketing Cloud preferred.
• Comprehensive knowledge of marketing, digital media/platforms, and associated analytics.
• Exceptional interpersonal communications skills both verbally and in written matter.
• Proven management experience and track record in motivating and building high-performance teams.
• Constructive relationship builder who can drive healthy internal partnerships with staff, co-workers, colleagues in other departments, and outside agencies.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Ability to embrace and drive change with commitment to continuous learning.

MDA is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.